Focusing on style, culture and music, the videos for Topman TV span interviews with celebrities and tastemakers to posts that softly sell the latest Topman products by linking them to the latest trends as well as exploring why people buy them.
A third series, ‘Openshoot’, features UK music acts collaborating on passion projects with creatives, whether it be a short film, music video, graphics for live shows, or a Prohibition themed album launch party.
The videos are broadcast on the brand’s YouTube channel, its main hub for video, but will also be fed through Facebook. We also generate supporting social content to be pushed out across the brands other social channels including Vine, Instagram, Twitter and Snapchat.
It’s increasingly important that Brands utilise social video to communicate with their customers as its becoming the norm for the way people consume content.
CLOSE UP - INTERVIEWS WITH TASTEMAKERS
An interview format that sees the audience get close up and personal with a selection of stylish and influential men from the worlds of music, culture, fashion, and entertainment.
IN FOCUS - THE PEOPLE BEHIND THE CLOTHES TALK STYLE
A monthly Topman TV feature where the latest Topman trends and collections are showcased, with the people behind them discussing the creative process and styling.
BESPOKE FEATURES - EXPLORING TRENDS THORUGH NARRATIVE FILM MAKING
Regular trend focused content showcasing the latest Topman collections and events.